University of Wisconsin–Madison
Andrea L. Guzman

Andrea L. Guzman

Faculty Associate

Associate Professor of Communication, Northern Illinois University

Andrea L. Guzman

Biography

Andrea L. Guzman, PhD, is an associate professor of communication at Northern Illinois University. Her research focuses on Human-Machine Communication, specifically people’s interactions with and perceptions of various forms of artificial intelligence, including voice-based assistants and generative AI, and the implications of AI adoption for media industries and different sectors of society. Guzman is lead editor of The SAGE Handbook of Human-Machine Communication and editor of Human-Machine Communication: Rethinking Communication, Technology, and Ourselves. Guzman has been published in top journals, including Communications of the ACM, New Media & Society, and Computers in Human Behavior. Guzman is currently co-authoring a book regarding voice assistants for Polity.