The Public Tech Media Lab is announcing a new partnership with PBS Wisconsin and Wisconsin Public Radio, public broadcasters providing trusted news and educational programming statewide. The partnership will study the impact of AI disclosure on audience engagement.
About the Partnership
PBS Wisconsin and Wisconsin Public Radio emphasize that they consider the use of AI only when it advances their educational public service mission and aligns with their core principles.
Through this partnership, the Public Tech Media Lab will collaborate with them to examine how AI disclosure impacts audience engagement. This research aims to guide public media toward creating AI systems that support their mission and serve the public interest.
“Public media organizations play an important role in setting standards for how technology can be used ethically and transparently across the industry,” said Tomás Dodds, Director of the Public Tech Media Lab. “By studying how audiences respond to AI disclosure, we are hoping to generate more evidence on the role that transparency and accountability can play in strengthening the relationship between public media and their audiences.”
What’s Next
The partnership will begin by studying the impact of AI disclosure on audience engagement and exploring ways for public media to adopt AI responsibly, aligning with their values.
The collaboration reflects the organizations’ shared commitment to ensuring that emerging AI technologies serve the public interest and uphold journalistic standards.
About the Organizations
The Public Tech Media Lab focuses on the intersection of technology and journalism through research, education, and practical training.
PBS Wisconsin is a public broadcasting service that enriches, educates, and entertains diverse audiences of all ages through its work across media and in the communities it serves.
Wisconsin Public Radio offers news, music, conversation, and entertainment programs to inform, inspire, and build communities throughout Wisconsin and around the world.